Scope Poetry Journal Construction

Interstates Gallery Advertising & Logo Design

For gallery exhibition
In Downtown Los Angeles


I collaborated with artist, Andrea Emmes, to design the logo and
Advertisement for the art exhibition entitled "Interstates". The focus
Of the gallery was a collaboration between Los Angeles based writers
And visual Artists from the Art Institute of Hollywood.

Logo.

Communication of the logo needed to reflect the exhibition's

Mixture of writers and visual artists.

Advertisement.

In the advertisement we extended the exhibition's message by
Incorporating a strong, visual theme of Los Angeles. And

I completed the visual execution of the project.

Blue Artists Films: Corporate brand identity

my specific digital concepts

my first set of initial concept sketches

my second set of initial concept sketches

My final logo choice in two colors along with a rough initial logo concept. And the final logo chosen by the company: collaborated on by me and a much larger branding team.

Businesscard and stationary mock-ups

Eulogy Books publication: Logo development and marketing campaign

Logo concepts and final logo development

High Budget ad

Low Budget ads

"Call For Art" Advertisement

For the
Hollywood Remembers &
Aids Day Art Walk in Loz Feliz, California

I was commissioned to design a poster calling for art submissions
In the AIDS day art gallery spondered by the Hollywood Remembers
Organization, The Los Feliz Artwalk, and ARTifice: An art exhibition collective
Located in Los Angeles.

Logo Design for University Student Body

In
Washington, D.C



I was commissioned by the Student Government of the
Washington Adventist University in Washington, D.C to revitalize
Their logo to one with a more contemporary aesthetic and specifically
Reflected their status as one of the more choice club organizations
On that University's campus.

Before.

After.

Conceptualization. I

I started by presenting a list of various directions to for the
Logo's design process. Keeping each concept in black and white to
Break their reliance on color for integrity. It's important to make sure
Any solution works well in black and white first,
Designing in color last.



Conceptualization. II



After a concept was chosen, I followed our the selected direction
by continuing revisions on the concept while maintaining its
Black and white appearance.


Conceptualization. III

After revising the concept into a detailed logo solution I continued
Following up the chosen direction by displaying possible ways to
Incorporate the club title into the logo design. However, the
Client expressed interest leave the written title
Out of the design.

Final Draft.

This was the final result, rendered in the school's colors.