In
Washington, D.C
I was commissioned by the Student Government of the
Washington Adventist University in Washington, D.C to revitalize
Their logo to one with a more contemporary aesthetic and specifically
Reflected their status as one of the more choice club organizations
On that University's campus.
Washington, D.C
I was commissioned by the Student Government of the
Washington Adventist University in Washington, D.C to revitalize
Their logo to one with a more contemporary aesthetic and specifically
Reflected their status as one of the more choice club organizations
On that University's campus.
Before.
After.
Conceptualization. I
I started by presenting a list of various directions to for theLogo's design process. Keeping each concept in black and white to
Break their reliance on color for integrity. It's important to make sure
Any solution works well in black and white first,
Designing in color last.
Conceptualization. II
After a concept was chosen, I followed our the selected direction
by continuing revisions on the concept while maintaining its
Black and white appearance.
Conceptualization. III
After revising the concept into a detailed logo solution I continuedFollowing up the chosen direction by displaying possible ways to
Incorporate the club title into the logo design. However, the
Client expressed interest leave the written title
Out of the design.
Final Draft.
This was the final result, rendered in the school's colors.