Janice DeLoatch

Autobiography
Book Cover

The objective of this campaign was to create a book cover for the entrepreneur "Janice Deloatch", to reflect this author's style and personality into an effective visual conversation with her readers.

Conceptualization. I
   

After design brief and reviewing reference material created two concepts with two different directions to start with e.g font, composition, imagery.

Conceptualization. II

 

After reviewing with the client, developed a better idea for vision the client had for each draft and used that to define a clearer style and enrichment of the drafts.

Final Draft.

After regrouping received an even greater understanding and synergy between the client their vision, then translated this into the final re-edit of the last draft, cutting out what different work and accentuating the strongest parts of the design.

Kiji: Center of peace

Reiki Practioner
webpage design

Designed website for Los Angeles Reiki practioner work site "Center of Peace". Utilizing photoshop, illustrator, and photography to capture a mood of peace, tranquility, and spirituality to engage, sell, and inform.

Conceptualization. I

Teach me how to love

Flyer for print 
& online applications

Designed flyer for Takoma Park church valentine's day event utilizing photoshop, illustrator, and traditional mediums for print, web, and social media applications.  

Greener by the Day

Film poster



Designed poster for movie thriller about the conspiracy of pharmaceutical agency. Development involved utilizing photoshop and illustrator with hand illustration to create mockup for design proposal in print, social media, and online web marketing.

Field applications

Raymond Reeder

Singer, Raymond Reeder's
Webage design mockups
For coding

Utilized photoshop, illustrator and photography with traditional mediums to design and develop webpage mockups for Blue Artists creative agency coders. Process involved capturing musical elements, notes, and textures.

Initial concept & development

Conceptualization. I

Anime Zone Group

Brand identity development
and design

The objective of this commission was to create the brand identity for an American Anime Company Conglomerate and their affiliates including lounge/cafe/night club, magazine & newsletter, store, and radio station. Along with developing various images for print, web, social media, and online marketing. The idea was to capture an informal yet disarming appeal to American Japanese animation and cartoon fan base made of both adults and kids with the goal of expressing the social aspects of both ages. Express its value in information sharing along with retail aspects.
Colors aspects were black, gold, and possibly red.

Logo I





Logo II





Initial logo development

Conceptualization. I

Conceptualization. II

Luigii The Singer

Brand Identity
Development for Hip-hop R&B talent
Luigii the Singer

Captured elements such as musical notes, text, drawings, illustrations, graphics, lettering in conjunction with photoshop and illustrator to create rhythmic logo identity and business cards.  

Conceptualization. I

  

Conceptualization. II

Final brand & business cards

Pocket Pulpit

Logo Design

Design for bible search engine app.



Conceptualization

Kyle Graham Entertainment

Logo Design

Developed and designed brand identity for talent casting agency Kyle Graham Entertainment.

Conceptualization & development

Second stage logo process 

Final design & business cards

Musical band Concert Advertisements

"Moonshine Wonderland"

Designed and developed ads, incorporating band's existing logo while utilizing photoshop, illustrator, and photography to create various images for print, social media, and online marketing.

Web Flyer I

Standard Poster - 

Field application

Web Flyer II

Standard Poster - 

Fiel application

"Unspoken Words" cover

Utilize Photoshop, Illustrator, and with photography to create full commission concepts for poetry book cover proposal.

Conceptualization. I

Conceptualization. II

Monster Drawing Rally

Live drawing event

And fundraiser

The objective of this campaign was to create advertisement for a live drawing event and fundraiser where dozens of artists worked side by side as spectators watch their creative process. Morphing sketches into beautiful works of art - immediately available for a price.

Social Media Flyer

Standard Poster
Landscape - Small

Standard Poster
Landscape - Large

Bicycle Awareness

Campaigne
For The

Los Angeles Police Department

The objective of this campaign was to give drivers more awareness to the vulnerability of the bicyclist that share the road with them. I joined up with a team of two other designers, and after fleshing out our own individual concepts we came together for a process of elimination.


Conceptualization. I

I sketched an idea for the kind of poster I thought
Would best convey our message.

Conceptualization. II

After going over our individual designs as a group
We shared our ideas and decided to revisit our initial concepts
In my revision, I felt a series of iconic sign simulations
Might grab attention from driver's the most.

Final Draft.

After regrouping, we we finalized our decision on this poster
Initially created by my colleague, it shared an aesthetic similar
To each members preliminary work. Then I developed visuals
For various environment applications.




Bus Overhead

Subway Overhead

Bicycle Safety Standard Poster

Car Seatbelt Safety Campaign

In Conjunction with the

Los Angeles Police Department

I collaborated with 2 other creatives as we were asked to develop
A new Ad Campaign for car seat awareness. We invoked a process of
Filtering out each member's concept until finding an agreeable
Solution that resonated with the entire group.

Conceptualization. I

I drew up an initial sketch mockup for the kind of
Poster I felt would best carry our Campaign's
Message while enticing the viewer.

Final Draft.


After careful review of each member's concept our final decision was a poster themed "REGRET", initially conceptualized by my colleague. She designed the title's typography. While Through image and type editing, the layout and Windshield Crack Aesthetic & Bus Overhead
Were designed by me.


Bus Overhead