Car Seatbelt Safety Campaign

In Conjunction with the
Los Angeles Police Department




I collaborated with 2 other creatives as we were asked to develop
A new Ad Campaign for car seat awareness. We invoked a process of
Filtering out each member's concept until finding an agreeable
Solution that resonated with the entire group.

Conceptualization. I



I drew up an initial sketch mockup for the kind of
Poster I felt would best carry our Campaign's
Message while enticing the viewer.



Final Draft.


After careful review of each member's concept our final decision was a poster themed "REGRET", initially conceptualized by my colleague. She designed the title's typography. While Through image and type editing, the layout and Windshield Crack Aesthetic & Bus Overhead
Were designed by me.


Bus Overhead