Bicycle Awareness

Campaigne
For The

Los Angeles Police Department

The objective of this campaign was to give drivers more awareness to the vulnerability of the bicyclist that share the road with them. I joined up with a team of two other designers, and after fleshing out our own individual concepts we came together for a process of elimination.


Conceptualization. I

I sketched an idea for the kind of poster I thought
Would best convey our message.

Conceptualization. II

After going over our individual designs as a group
We shared our ideas and decided to revisit our initial concepts
In my revision, I felt a series of iconic sign simulations
Might grab attention from driver's the most.

Final Draft.

After regrouping, we we finalized our decision on this poster
Initially created by my colleague, it shared an aesthetic similar
To each members preliminary work. Then I developed visuals
For various environment applications.




Bus Overhead

Subway Overhead

Bicycle Safety Standard Poster

Car Seatbelt Safety Campaign

In Conjunction with the

Los Angeles Police Department

I collaborated with 2 other creatives as we were asked to develop
A new Ad Campaign for car seat awareness. We invoked a process of
Filtering out each member's concept until finding an agreeable
Solution that resonated with the entire group.

Conceptualization. I

I drew up an initial sketch mockup for the kind of
Poster I felt would best carry our Campaign's
Message while enticing the viewer.

Final Draft.


After careful review of each member's concept our final decision was a poster themed "REGRET", initially conceptualized by my colleague. She designed the title's typography. While Through image and type editing, the layout and Windshield Crack Aesthetic & Bus Overhead
Were designed by me.


Bus Overhead

Anti-Graffiti Campaign

For the

Los Angeles Police Department



A commission where I collaborated with 2 other designers to create
A campaign for Anti-Graffiti awareness amongst the local communities.
This process involved my colleagues and I reviewing various campaign
Suggestions as a group. Once finalizing our decision onto 3 possible solutions,
each member was assigned a solution to elaborate for a more extensive
concept. After reviewing each member's concept, a final solution was
Selected as group.


Conceptualization. I

The idea I selected was to show the the negative effects
Vandalism could have on a youth's future, by displaying
a job application's questions replied to with a
government penalty for vandalism.

Final Draft.

After reviewing each member's concept, the final
Solution was taken from a Graffiti Subculture practice of using
Name tags to display the Vandalist's graffiti work. With the name
On the tag replaced by graffiti. With this idea we substituted
The graffiti with a government penalty for vandalism.

Field Applications

Once our solution was finalized, I began recording our field applications
And reactions to various settings.